Marketing Ops imports lists from a dozen sources every week: webinar tools, ad platforms, partner exports, event scanners. None of them agree on column names or value formats. Asphorem standardises every list before it touches your CRM.
File rows never leave your browser. AI matching uses unique column values only.
Works with any CSV-based import
Every campaign source exports differently, and your CRM rejects all of them in its own way.
A webinar export labels the company column 'Organization'. Your CRM expects 'company'. The data imports into the wrong field, or no field at all.
'Paid Social', 'paid-social', and 'PaidSocial' fragment your attribution, and channel reporting stops adding up.
'US', 'USA', 'United States', and 'Etats-Unis' in one column means routing rules and geo segments misfire.
Every campaign owner builds links their own way, so utm_source and utm_medium become a mess no report can group.
Clean any list to your CRM schema, and keep campaign tracking consistent from the start.
Picklist values are resolved to your canonical set automatically, across spelling, case, and language.
Save a mapping for each tool you export from. The next webinar list or ad export is one click to clean.
The UTM Builder generates tagged URLs from saved templates, so every campaign uses the same source, medium, and naming convention.
Clean country, region, and segment values so lead routing and list filters work on the first import.
Not just fuzzy search. Asphorem's AI matches picklist values semantically, across typos, abbreviations, different languages, and numeric range formats.
The recurring imports where a clean list saves you a cleanup pass and a routing mess.
The webinar platform export never matches your CRM schema. Map it once and every future webinar list is clean instantly.
Scanner exports use their own column names and inconsistent values. Normalise before the leads reach a campaign.
A partner's list arrives in their format with their conventions. Clean it to your schema before import.
Lead-gen form exports carry inconsistent field values. Standardise them so attribution stays intact.
Three tools built for the exact sources Marketing Ops imports from every week.
Map and clean lead lists from every campaign source to your CRM field schema in one pass.
Build UTM-tagged URLs from saved templates so every campaign link uses consistent parameter values.
Redact or replace sensitive fields in a partner list before sharing it with your internal team.
Yes. Save one mapping per source tool: one for your webinar platform, one for each ad network, one for each event scanner. Each mapping remembers the column names and value conventions of that source. Future exports from the same tool apply the right mapping automatically.
You save UTM templates per campaign type or channel. Anyone building a URL selects a template, and the source, medium, and campaign name fields are pre-filled with the correct values. The builder also generates a QR code and lets you export your full URL library to CSV for reporting.
Use the Data Anonymizer to redact or replace names, emails, and any other sensitive columns before passing the file internally. You choose the strategy per column: redact, hash, or replace with realistic fake data. The anonymized file keeps all other fields intact.
Yes. After processing, every column mapping and value substitution is shown in a review step. You see exactly what the AI changed and can correct any match before the file is exported. Your corrections are saved so the same fix applies automatically next time.
Free plan included. No credit card required.
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