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CRM migration & ops

Most CRM migrations lose data. Nobody finds out for six months.

You hand us the data. We move it out of any CRM, or a folder of spreadsheets, into HubSpot, and handle the schema, automations and admin work that keep it running clean.

Free 30-minute scoping call

export.csv HubSpot
Company Name name
Deal Stage dealstage 4 values normalised
Téléphone phone E.164
Last Call Call associated
custom_field_17 no destination archived, not dropped

Every field gets a decision. Including the ones nobody can explain.

What we take on

A full CRM-to-CRM move with every association intact, not just the objects a CSV importer can reach.

  • Companies
  • Contacts
  • Deals
  • Calls
  • Meetings
  • Tasks
  • Notes
  • Associations

Five checkpoints, in order

You are not running any of these steps. You see the output of each one before the next starts.

  1. 01

    Map

    Every source field gets a documented destination before anything moves.

  2. 02

    Script

    Transformations are re-runnable, so a late change does not restart the work.

  3. 03

    Dedupe

    Matched against your live CRM, with certain and probable kept separate.

  4. 04

    Archive

    Anything without a destination is kept and documented, never deleted.

  5. 05

    Validate

    Counts, associations and edge cases checked in the live target before go-live.

The transfer is the easy part

Formatting, relationships and the automations built on top all have to survive the move too.

migrate --validate 4 findings
warn format Every field has to match the rules of its new home, not its old one, or every report and automation reading it goes wrong quietly.
warn relations A contact with no company. A deal with no owner. Records move fine on their own. The relationships between them are what usually break.
warn automations Workflows and routing rules key off exact field names and values. Reshape the schema underneath them and they stop firing, without telling anyone.
warn schema Carrying the old schema forward just moves the mess. Most migrations are also the one chance to redesign properties and pipelines properly.
exit 0 The importer reported success.

Before the first call

How long does a CRM migration take?

Activity volume and picklist consistency drive the timeline far more than record count. Contacts and companies on a clean schema can be a week. A full Salesforce to HubSpot move with years of calls, custom objects and live integrations is usually four to eight weeks.

Do you only work with HubSpot?

We migrate out of anything with an API or a usable export: Salesforce, Pipedrive, Zoho, Dynamics, Airtable, spreadsheets. HubSpot is where most of our destination work sits, so that is where we know the import limits well enough to plan around them.

What happens to data that has nowhere to go?

It gets archived in a documented file rather than deleted, and anything ambiguous is flagged for your decision before the migration runs. No source data disappears without someone actively choosing to let it go.

How much of our own time does this take?

Mostly the scoping call up front and a handful of approval decisions along the way: probable merges, ambiguous fields, go-live timing. We run the audit, the scripting, the deduplication and the validation ourselves, so nobody on your side is opening a spreadsheet.

Can you work alongside our existing agency or admin?

Yes, and it is often cleanest. We take the data and the scripting, your team keeps the process and configuration calls, since those depend on how you actually sell.

Where does our data go while you work on it?

Work runs against your systems with credentials you issue and can revoke. Nothing is uploaded to a third-party service for processing. If you would rather we develop against a sample, anonymise it with the Data Anonymizer first. NDAs and DPAs are no problem.

Can you fix a migration someone else already did?

Often, yes. It depends on whether the source system still exists. If it does, most of it is recoverable. If it was switched off and the export is all that survives, some of it is gone, and we will say so on the call rather than three weeks into an invoice.

Usually a fit if
  • Moving off a legacy CRM or spreadsheets
  • Years of duplicated CRM data
  • A merger with two of every pipeline
  • Automations breaking every time the schema changes
  • Attribution lost between site and CRM
  • No dedicated CRM admin
  • Want it handled, not another internal project
  • A migration that already went wrong

Tell us what you are migrating.

Free 30-minute scoping call. If it is a real project, we run it end to end. No spreadsheet work on your side.

Email us contact@asphorem.com